Ike’s Place open in Santa Rosa

Wednesday, June 27th, 2012

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Bay Area sandwich sensation, Ike’s Place, is finally open.

Housed in the former Merv’s Little Super (1780 Mendocino Ave., Santa Rosa), it’s a location rich with history. And now, rich with Dirty Sauce.

The garlicy-mayo spread is just part of the secret mojo that goes into a list of 200-plus sandwich combinations that have made the Bay Area sub shop legendary. As in so legendary, it’s SF Castro location faced eviction from neighbors tired of the lines out the door.

So what to order? Faced with a dizzying selection of both meaty and meat-free choices (including several nods to locals including the Charles Schulz, Luther Burbank and SRJC Bear Cub), the choice for a food writer sort of leaps out: The Adam RichmanWith fried (halal) chicken, honey, avocado, ham, dirty sauce and a Dutch crunch roll, it’s not a stretch to say: Best. Sandwich. Ever.

It’s been a long, long, long wait, but we’re glad to welcome owner Ike Shehadeh and the Ike’s Crew.

Oh, and BiteClub’s nominating the “Merv’s Lil Super” (with Slim Jim’s, sliced hot dogs, mozzarella sticks, Dirty Sauce, hot sauce and just a dash of malt liquor) as a sandwich worth considering.

1780 Mendocino Ave. at Dexter St., Santa Rosa.

Author: biteclub

Food Dining and Restaurants in Sonoma County and beyond, BiteClubEats.com is Wine Country dining with Drive-Thru Sensibility.

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  1. Susan – judging from your post, it appears that you work there; “…we are doing ok.” Also, judging from the tenor of your comment, you don’t know the first thing about customer service. I have 2 valid concerns, and your comment is about me “… getting your panties in a wad. Good Lord.”

    I did go back, and had a different sandwich, which they also tried to overcharge me; but being the wiser, I pointed out the mistake, and received the proper change. The manager (I assume it was the manager) stated they’re still having computer issues, but in this age of technology, that’s not really a good excuse.

    Customer service was better, I didn’t see any sandwiches up “ready to serve” for 5 minutes, and I was happy with my sandwich. If I go back, I will definitely check the charges.

  2. susan, dear. the sammies were ‘up’ for 5 min. meaning ready to serve, not orders in front of sammie makers . so, yeah, it’s a deal. not a big one, but a deal. so, deal with it

  3. NOT impressed that we went in after my appointment (cardiologist, lol) and it was closed. They’re only open from 10-2p until July 25th, when they open “for real”.

  4. DC – I too was overcharged for a $9.99 sandwich. Mine also came to $12.05. Thought I was dreaming at the time but now I wish I’d have said something. My sandwich (it had a long name) was really good but I’ll wait until they have had some time to get their processes and computer issues sorted out before going again.

  5. But then Dan, we would be ugly on the inside like you.

  6. If 5 minutes wait for a good sammie is the worst of our problems we are doing ok. Now that is getting your panties in a wad. Good Lord.

  7. I went there yesterday (first timer) and I have to admit that the sandwich was very tasty; I had the Jaymee. However, I was disappointed in what I saw regarding service. Specifically, 6 sandwich orders were up for almost 5 minutes before someone got to handing them out.

    Also, it wasn’t until later that I realized that I had been overcharged, the sandwich price on the website and posted on their menu in the shop is $9.99, while that’s kind of expensive, it was a good sandwich and I am/was willing to pay that amount. My total came to $12.05, sandwich only, no drink/no chips. I realized later that they charged me $11.11 for the sandwich. Not a really big deal, unless everyone is being overcharged. Just my 2 cents.

  8. Hey! In all fairness, when I was in highschool on Mendocino Ave, there were many a time that we youngsters got stoned and craved good grub. So Ikes would’ve been the place (however back then it was Perry’s or Jaliscos!). Yay for Ikes. I just hope they’re not too expensive!

  9. Different perspective is what a forum like this is all about. And my panties fit fine, although a little tight after Ike’s special sauce. Just sayin.

  10. I have a good friend who is a loyal Ike’s fan and has been waiting waiting waiting for the SR opening. We went yesterday to get lunch. The line was out the door, but the service was still expedient. Yep, they are big and full of stuff and sloppy, but they are also freaking yummy. I had the Mayoose’s CA BLT with pepper jack and all the fixings. My friend had the Doomsday–well half of it, anyway. He’ll finish the other half today. The variety offered is great, many vegan choices for the veggie heads, everything is customizable. The staff was really friendly, and Ike was definitely there working right along side of his team. I’m told there is more floor space here than the SF location, but I wouldn’t count on a bunch of seating coming any time soon. It’s definitely a ‘get your food and go’ type place. Welcome to Sonoma County, Ike’s. Please stay forever.

    …and holy hell Biteclubbers, ya’ll amaze me at the things you get your panties in a wad over. Just sayin.

  11. Hit the soft opening on Tuesday and had the Adam Richman. Now THAT is a killer sammy! Ike was there to hand everyone their sandwich personally.

  12. 10-2 this opening week

  13. First, happy Ike’s saw SR as a place to do business. And, you have to respect the unique approach to the Earl of Sandwiches’ baby, the sandwich. Reminds me of the old Chesnut st. bar and grill in sf. But of course, every successful business has something that separates them, gives them their mojo. For Ike’s it seems to be incorporating unique ingredients into the product (mozz sticks, onion rings, mixing meats and cheese combos etc). So, I ate their one time and I will return but I was not blown away with the sloppy mess I ordered. The mayo spread is way overdone for my taste and is not baked into the bread the way they say it is. Its a landslide of mayo. As I reflect on what i had, the # 1 or 2, it was just ok, nothing memorable. The add-on novelty is a very good idea if it doesnt overwhelm the sandwich, but i am more focused on the quality and I do like their primary choice of chicken, the halal chicken. The extra meat option at several dollars extra takes the level of meat to where its a significant part of the sandwich and then not overwhelmed by all of the extras and the landslide of mayo. And then there are the meatballs….from trader Joes? Come on…thats lame. How difficult is it to make your own meatballs with your own recipe when you are getting $10 for the sandwich? Overall, very strong marketing and word of mouth, some very solid quality ingredients, some questionable quality of ingredients and a very healthy profit margin. Sorry for the ramble, but I have to hurry and take the bread out of the oven over here at Subway. The Chef

  14. Anyone know their hours? They are no posted on the main website or Facebook page yet. Looks like they may only be open for lunch as I went by to get a sandwich about 3:30 and they where closed.

  15. I have been to the SF Ike’s numerous times, waited close to an hour to order a sandwich. Well worth it! Just went to SR Ike’s today and LOVED it! Their sandwiches are causing my son to venture outside of the “meat and bread only” sandwich he is so accustomed to. Can’t wait to go back!

  16. $12 bucks for a sandwich, what the hell?

  17. Went to Ike’s today. Ike himself was there and was nice enough to come over and talk with me for a minute or two.

    Huge sandwiches, great variety and really great staff. I can only hope this location takes off like the SF one.

    I’m now a fan, and a soon-to-be-regular.

  18. i love you guys.

  19. If anyone see’s Ike ask him why so stingy with the meat on the sandwiches.

  20. Michelle: If Heather’s light, self effacing spirit is too much for you, it’s not she that has lost it, but rather….you. I vote for a new Ike’s sandwich,The Nasty Michelle: 16oz. of jackass meat, piled high on a super crusty torpedo roll.

  21. Speechless and shocked??!!! Get over yourselves. Saying that SRJC students are stoners is pretty acurate. I’ll bet a large demo smoke herb at the JC and who cares as long as they’re in school getting an education. Its the least addicitive drug out there.
    Have you ever been around the JC? Ask any student if they know what 420 is.

  22. Went for lunch and was impressed that they were totally prepared for a crowd, they had so many people working back there making sandwiches that I got my sandwich fast. And boy was it good! Almost too much food for me. I was extra impressed that Ike himself is there handing out the sandwiches and shaking hands.

  23. Michelle you need to go ride your bike in heavy traffic. Do the world a favor.

  24. toss your sorrys in a sack, Pineapple Express quote BOOM!!! And look at it this way. 8 bucks for nasty ass McDonalds or a bomb Sando? Sando it is gonna be!

  25. Chill out Michele it the beauty of living in a country where you can say what you feel. Why dont you FLATTEN your attitude and FATTEN your belly.

  26. Yes, NoshMob..it has been way too long!!

  27. Michelle,

    Heather was trying to make a point using humor. Humor is a device that allows even the tragic to be used for comic effect. Humor often boarders on the offensive and whether it crosses over that line is in the eye of the beholder. While I do not think that bicyclists and motor cyclers getting hit by cars is funny in general, I personally thought Heather’s responset was funny and a witty way to handle the humorless “fatty” bigotry she was responding to.

  28. You have lost it!?! Heather, people are dying not “getting flattened” as you so professionally stated. I’d prefer your fat ass kept it business-like and more about the restaurant openings. What is it about Ike’s that seems to have your fat ass so emotionally charged and lashing out at responders? Don’t answer, it was a question meant for you and your fat ass to ponder.

  29. Oh, I couldn’t help it! It was too delicious.

  30. Heather! Don’t feed the trolls!

  31. Uh, perhaps more people would ride their bikes if bikers weren’t getting flattened throughout Sonoma County. I’d prefer my fat ass alive, thank you.

  32. It should be a law that the fatties that go to Ike’s must ride a cycle to get there. Matter of fact , all fatties should be made to take a cycle to work. Get on stevia and melt down and get lean and ripply

  33. My sons are farmiliar with Ike’s having lived down in the Bay Area. Ecstatic to finally see some new business in Santa Rosa, not forgetting the most important of all-” some good Samiches”! One less vacated business we see everyday. Congratulations Ike’s

  34. I know that, and that is why I’ll be returning. Even if I’m a vegetarian and they gave me a meat sandwich which I bit into before realizing. I was prepared for little mistakes and that why I’m giving them the benefit of the doubt. And my girlfriend enjoyed her sandwich.

  35. Bravo Heather!

  36. just to let you know that when there is a brand new business and things will not be so perfect and you will run out of stuff on the first day..

    well they are in the city but not in the north bay

  37. Ike will do great right where he’s at. Lunch there today. Yum!

  38. I’ve always thought politics would be great. Except for that whole thing about having to get elected. And then having to not actually say what you think. Ack, and having to be nice to people and smile a lot. And of course, hiding all the skeletons in your closet.

    Yeah, I’d make a terrible politician.

  39. WooHoo! I know where I’m having lunch tomorrow.

  40. Yes!! Heather for city council!

  41. Ike’s opened yesterday! It was a bit hectic and they screwed my order up and ran out of a lot of stuff (including an ingredient needed for the sandwich I had originally ordered when they remade it) but I will definitely try them again. Cheapest sandwich is $5.95 and looks like average starting price is $7.98-$11.11. I believe I heard the plan was to be open 10-2 until the 23rd, then 10am-10pm.

  42. You’re not wrong. I re-read that and it didn’t come out the way I meant it.

    I don’t think I said kids at either school were stoners, nor did I meant to imply that. By “kids” I meant that there are a lot of people under the grizzled age that I am who make no bones about the fact that they enjoy a 420 lifestyle and who seem to hang around the Taco Bell, etc. satisfying whatever munchies they have for whatever reason they have them. I have no judgement about responsible individuals enjoying responsibly.

    It was a second thought that there were a lot of high school students, etc. around the area. I have a teenage son, and I know how much he eats. Seems like Ike’s would be ideal for that demographic.

    Two separate ideas that mashed together in a bad way.

    So, wag your fingers away. I shouldn’t have been so glib.

  43. Yes! Noshmob at Ikes! It’s been too long…

  44. I second that Joe….I’m actually shocked she wrote that. Speechless.

  45. Wow! Just wow! It’s nice to know Miss Bite Club views those attending Santa Rosa High School and Santa Rosa Junior College as stoners (“Lots of stoned, hungry kids = a brilliant spot.”). What a nice way to make a generalization of our local student body. Not exactly the most respectful and professional thing to say. Sorry, Miss Bite Club, but I have lost all respect for you and your credibility has fallen far in my book.

  46. or you could post on craigslist for a ride. :)
    me thinks i smell a noshmob.

  47. I have to agree with you Mark. While people lament the lack of this or that (either small business or chain business), this city continues to be as unbusiness friendly as possible. Well, unless you want to open a solar shop, hydroponics shop etc etc. I agree that there is enough room for everyone. Business = jobs. Jobs = income. Income = money spent at other shops as well as tax dollars and homes bought/rented. I find this city becoming increasingly short-sighted. I, for one, don’t live in the JC but plan to come visit Ike’s (in my car – gasp!).

  48. EDITED for stupidity. Actually I think its the absolute right neighborhood. ke started at Stanford, which turned out well. There is definitely a demographic of students who will want subs. You also have the high school nearby — bonus. He’s also near the JC neighborhood, where there are lots and lots of folks who tend to shop within our community. It’s on a main thoroughfare, just off the freeway, so its convenient. I can’t think of that many other locations, other than downtown that would actually be better than that.

  49. Here’s a “smart” plan to attract business: Stop making it next to impossible to open a restaurant. Stop making it impossible to park downtown. Start supporting enterprise zones where young entrepreneurs and small businesses can thrive. Stop being pennywise and pound short. Sometimes I want to thwack the foreheads of people and go…Hello? Really? Hopefully we’ll pay someone hundreds of thousands of dollars and come up with something as brilliant as the cornucopia. That was money well spent.

  50. I will be back in town on the 11th and hope to visit a recently opened Ike’s. I could not help but think of Ike’s when I read that the County is investing in a consultant and “smart” plan to attract businesses to Sonoma County. Maybe they should talk to Ike’s, Chick-a-fila and BJ’s to see what it’s like to land in food heaven. So far, BJ’s is too corporate and too franchised and Ike’s is in the wrong neighborhood and overpriced. I note that one respondent hopes to see Panera run out of town..

    To paraphase that great moving violator cum civil rights spokesman, the recently deceased Rodney King “can’t we all just get along.” There is enough culinary room in this giant county for everyone and that includes Ike’s. Welcome to Sonoma County.

  51. Oh, how wrong you are. Just wait and see…

  52. 8 dollars MINIMUM for a sandwich (with no meat on it!)?! Don’t think college or high school kids are going to be able to swing that one. Wrong neighborhood, Ike.

  53. I stopped by Ike’s today (7/3) and the workers said they will “open in a week.”

  54. With any luck, they’ll put Panera out of business.

  55. Yes. Yes they do. But only if has malt liquor in it somewhere

  56. They need to make a sandwich called the “Merv’s Lil Super”

  57. Where Merv’s Lil Super used to be right across from the JC

  58. They do a great Reuben a.k.a the Paul Reuben for all you Pee-Wee fans.

    Thank’s Ike’s for having patience in a town that moves like molasses when it comes to anything new.

  59. And halal meat.

  60. Ever since you first mentioned they were coming to SR I have been excited to see them open! As a vegetarian there are usually only 1 or 2 sandwich choices at a shop, but Ike’s has so many I look forward to trying them all. This is great news.

  61. Where on Mendocino Avenue? It’s a long street.

  62. Go Buddy! Can’t wait for the opening :)

  63. I’m already bored with Panera. Hopefully Ike’s will add some novelty and creativity to the Santa Rosa sandwich scene.

  64. 2010?! What’s the holdup? I’m so excited for this place! Need a good sandwich shop and more thriving businesses along Mendocino!

  65. They ARE great sandwiches! Brought them back up here to SR before and they held together fine.

  66. And really, who wouldn’t want such a thing. At least in dreams. I’ve heard from SF’ers that they really are good sandwiches. Ike’s a nice guy, so i’m pulling for him.

  67. I’ve greatly desired a sandwich that has mozzarella sticks, stuffed jalapenos, and onions rings from the moment I heard such things exist. I don’t know if it will live up to the expectations I’ve brewed up in my head, but I can’t wait to find out.

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