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Moustache Bakery to open

Author: | posted 07/5/11 | Print This Post Print This Post |


What’s cooler than a cupcake? Moustaches, of course. Combine the two and you’re pushing the needle toward cultural zeitgeist.
Add salted caramel and Nutella and there’s a full on stampede of fixed-geared bikes and ironic glasses headed your way.

Which is to say that Moustache Bakery, set to open later this summer in Healdsburg, isn’t the usual cinnamon roll and croissant sort of spot. Homegrown twenty-somethings Christian Sullberg and Ozzy Jimenez are planning a new school patisserie at 381 Healdsburg Avenue hawking sweet “American classics with character.”

What exactly does that mean? The menu’s still browning a bit in the oven, but what they can tell BiteClub is that they plan on relying on plenty of produce from nearby farms and wineries, for example using Dry Creek Zin in their red velvet and carrots from nearby farms for their carrot cake. Other treats include Mason Jar cupcakes, brownies and milk, macarons and banana cake with Nutella frosting. So far, so good: Tasty and trendy.

The Healdsburg and Piner High grads have been in the baking industry since attending SRJC.  “We’re two guys…born and raised in Sonoma County trying to do what we love — bake,” said Christian. “Not every business needs to be born from the East Coast or LA or even San Francisco to be successful in our tiny close-knit town,” he added.

Stay tuned for more details.
Moustache Bakery, 381 Healdsburg Ave., Healdsburg

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14 Responses

  1. prokee pigg October 5, 2011 at 11:46 am #

    Wonderful! Local folks doing good food locally. Nice to see a new
    food business that is NOT an international cupcake chain corporation
    or cookie factory.

    • Victoria October 6, 2011 at 10:10 am #

      Moustache is fabulous! We tried three different cupcakes and enjoyed each one.
      And the pumpkin cookie was so moist and yummy. A nicely appointed space with
      friendly people. I highly recommend them.

  2. Bob July 30, 2011 at 9:43 am #

    Just the idea of using Nutella has turned me off.

  3. Amber July 14, 2011 at 5:50 pm #

    wow i am so excited for it to open! congrats Christian! can’t wait for more details :)

  4. Kaleen July 9, 2011 at 11:35 am #

    So excited for the much anticipated opening! Great idea, great name, great baked goods! Can’t wait!

  5. Jayshree July 7, 2011 at 2:16 pm #

    This bakery sounds phenomenal! I cannot wait to check it out!! It is so refreshing to hear young twenty-somethings doing such big things!

  6. Adriana July 6, 2011 at 12:56 pm #

    I can’t wait to check this bakery out! It sound very original and innovative. I love the fact that the owners are born and raised in sonoma county and will be using and promoting our local produce! It’s exactly what sonoma county needs!!

  7. T june July 6, 2011 at 10:53 am #

    Looking forward to a more NorCal feel to baked goods instead of the frilly norm. Hey he taught decorating at sur la table, right? nice blog. Good luck! Can’t wait.

  8. Laura July 6, 2011 at 10:53 am #

    Cute name! Do you have an estimate of when it will open?

  9. Katie July 6, 2011 at 10:41 am #

    This bakery sounds amazing! I love the name and idea, super cute. It will be so wonderful to have a cupcake shop in Healdsburg. It’ll be the perfect dessert after going to the Bear Republic or Willi’s. :) I’m excited for the opening!

  10. Christina July 6, 2011 at 10:30 am #

    I am so excited for this bakery! Based on some of he great things I’ve heard about town i can’t wait to find a new place to relax and have amazing locally sourced cupcakes! I checked out their Facebook page too and I’m looking forward to a great alternative to the overly sugary overly girly cupcake world! Moustache, I’ll see you when you open!

  11. julie bell July 5, 2011 at 6:22 pm #

    I am always excited for something sweet and new!

  12. Wojamo July 5, 2011 at 4:32 pm #

    Moustache bakery? I dunno but when I think about baked goods, the last thing I want to be thinking about is stiff little hairs on one’s lip. Maybe that’s just me.

    • lu July 15, 2011 at 5:36 pm #

      ha! i was thinking the same exact thing.. the name is cute but kills it for me as far as eating anything!

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