More than 3.8 million folks submitted ideas for a new Lay’s potato chip flavor (some of which, like peanut butter and jelly, were mercifully left on the drawing board).
However, the three finalists are now on grocery store shelves: Chicken and Waffles, Sriracha and Cheesy Garlic Bread.
So far, the chicken and waffles is a sort of “love it or hate it” thing, though they grow on you. Like an untreated fungus. Sriracha is, well, kind of srirach-y. Then again, I’m bitter because my entry of “Sriracha Aioli” was not considered. It would have been good. I couldn’t find a bag of the cheesy garlic bread. They were all out. Bummer.
Snap up these limited edition flavors fast, however, because they’re, well, limited editions. The contest’s most popular chip will snag $1million for the person who suggested it.
Sure, its all a big marketing ploy, but at least it’s a tasty one.
What’s your take?